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You don’t need a course to start sharing what you know. Here are four smaller offers you can make first, and how they shape the course you’ll build later. A course is a big build. Videos, lessons, worksheets, a sales…
I came across a painting recently that I can’t stop thinking about. It’s from 1874. A woman stands on the back of a dragon in the water, with a halo behind her head and one arm stretched out toward the…
Someone just signed up for your email list. Maybe they read your blog, heard you on a podcast, or saw your talk. Right now, they’re more interested in you than they’ll be at almost any other moment. A welcome email…
People don’t join an email list because you ask them to. They join because you offer something they want. That offer is often called a lead magnet. It’s a free resource people get in exchange for their email address, and…
